June 3, 2015

ICE Factor PhotoApp and Selfie Station

Sponsorship Marketing: ICE Factor PhotoApp and Sweets & Snacks Expo

Market: Chicago, Illinois

Objectives:

Design and create a branded marketing campaign using the ICE Factor PhotoApp in the form of a Selfie Station at the National Confectioners Association’s Sweets and Snacks Expo. ICE Factor used this innovative marketing technique to represent and drive traffic to the booth for My Favorite Company’s novelty line, Treat Street to effectively promote their latest products.

Elements:

The ICE Factor PhotoApp station was set up onsite and utilized in the form of a Selfie Station where attendees were able to take photos with the Minions™ as well as share their experience on social media platforms. Attendees were prompted to enter their information and the PhotoApp would instantly send a web link so that participants could access their photo. Each PhotoApp experience was view-able on a customized and branded microsite, making it user-friendly to share socially. The Selfie Station acted as an inventive, unique and interactive way to draw attention and traffic to My Favorite Company’s booth.

Results:

Successfully promoted the client’s company and effectively engaged consumers with innovative marketing techniques. Sent hundreds of emails to consumers, which resulted in thousands of views via social media, effectively endorsing My Favorite Company.

#MinionMayhem

Learn more about ICE Factor at: www.icefactor.com

ICE Factor PhotoApp and Selfie Station was originally published on ICE Factor

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March 13, 2014

GIFT OF HOPE AND ICE FACTOR TEAM FOR RECORD-SETTING YEAR

More than 18,323 people registered as organ and tissue donors last year through programs conducted by Gift of Hope Organ & Tissue Donor Network – a 19% increase over 2012.* This feat is perhaps even more impressive considering the increase comes after Gift of Hope teamed with ICE Factor Experiential Marketing Company’s marketing services in 2012 to set another record – the Guinness Book of World Records’ mark for the most people to register as organ donors in one day (2,262).

ICE Factor strives to use innovative technology and guerrilla marketing strategies to engage consumers and inform them of the importance of organ and tissue donation and to sign-up consumers who choose to register as lifesaving donors. ICE Factor has been working with Gift of Hope since 2010 and is currently scheduling events for 2014. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Please visit www.donatelife.net if you wish to register as a new organ and tissue donor.

Gift of Hope Organ and Tissue Donor Network is a not-for-profit organ procurement organization that coordinates organ and tissue donation and provides public education in Illinois and northwest Indiana.

ICE Factor is an experiential marketing agency that reaches consumers in every industry through innovative and eye-catching marketing solutions. Each experiential marketing campaign is designed to provide the optimal experience for consumers, thereby yielding a maximum return for clients. ICE Factor connects brands with consumers, inspires action, creates a buzz, and interacts with target markets.

*Results furnished by Gift of Hope.

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October 28, 2013

Stencil Marketing

Stencil Marketing is an experiential marketing technique used to brand and promote your company logo or message anywhere. This green-friendly application is a great way to advertise and reach your most valuable asset, your customer! Each custom designed stencil can be applied within minutes and even in the snow! Whether you are looking to connect brands with consumers, inspire action, create a buzz, interact with your target market, create product awareness, Stencil Marketing is your solution.

Numerous businesses have already witnessed the benefits of the additional brand presence provide by Stencil Marketing. Many of our clients love the fact that the Stencil Marketing kits are portable and user-friendly. Stencil Marketing is a creative, eye-catching way to grab the attention of pedestrians in high traffic areas such as universities, shopping areas and transportation hubs, or in front of venues, clubs and pubs. The possibilities are endless! The process is simple and provides a fun way to spread your brand on sidewalks, parking lots, floors and more. Even the cost of your unique and custom built stencil kit is a fraction of other traditional media.

Some may call it Street Advertising, Graffiti Advertising, Stencil Branding, Street Art or even Guerrilla Street Marketing, but no matter what you call it, no matter where you apply it, Stencil Marketing will brand and promote the precise image, feel, and lasting impression for everyone!

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October 7, 2013

Sears Kenmore Segway Marketing Activation

ICE Factor Segway Marketing NYC Sears Kenmore

Timing: Multiple Weeks

Objectives:
Plan, direct, and execute 2 separate pop up stores for Sears’ brand’s Kenmore and Craftsman. Pop-up stores required event marketing agency to create the buzz, brand, promote, and engage consumers in the Chicago area and entice them to head to each pop up store location.

Elements:
The Kenmore Live Studio utilized branded Segways and scooters towing illuminated billboards while professional brand ambassadors wore chef inspired outfits. Brand ambassadors distributed promotional material and worked in conjunction with Second City comedy show for the grand opening launch. The Craftsman Experience utilized guerrilla marketing and branded Segways of four to actively promote the unique pop-up store where consumers would bring it, build it, and broadcast it. Each pop-up location was broadcast and streamed live 24 hours a day.

Results:

Generated 100,000+ impressions from local Chicago-ians. Each pop-up store location directly received thousands of attendees to each grand opening. Engagement strategy and impressions created a cult-like following for pop-up stores with routine and repeat attendance throughout the year.

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October 1, 2013

ICE Factor – Experiential Marketing Agency Breaks World Record

ICE Factor Street Team and Gift of Hope

Market: Illinois

Timing: August 26, 2012

Objectives:
Develop, coordinate and execute experiential marketing activation to achieve Guinness Book of World Records for the most amount of organ donor signups in an 8 hour period.

Elements:
Experiential and branded tent. Professional brand ambassadors approached and engaged students at the University of Illinois campus. Brand ambassadors were trained to educate consumers first about having the opportunity to become an Illinois organ and tissue donor and then speak about the initiative to be a part of the Guinness Book of World Records by making their commitment on that day.

Results:
Generated 10,000+ impressions from student traffic, distributed 4,000 t-shirts, and 2,500 wristbands. Demolished previous Guinness Book of World Records standing. Old Record: 765. New Record: 2,262

Other:
ICE Factor has been working with Gift of Hope since 2010. Each year, ICE Factor develops, coordinates, and executes experiential marketing campaigns at a variety of locations throughout Illinois for Gift of Hope. Our turnkey services for Gift of Hope have set the standard for engagement and registrations within the brand, Donate Life, and its community. ICE Factor’s successful training methods and engagement process has been so successful that ICE Factor now trains volunteers and employees for the Donate Life brand. Since working with Gift of Hope, ICE Factor is regularly contacted by the Donate Life brand to activate campaigns in multiple states.

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EXPERIENTIAL MARKETING

NEW YORK EXPERIENTIAL MARKETING AGENCY / BRAND ACTIVATION / NYC GUERRILLA MARKETING / PROMOTIONS

Author Archives: icefactor

GIFT OF HOPE AND ICE FACTOR TEAM FOR RECORD-SETTING YEAR

Stencil Marketing

Sears Kenmore Segway Marketing Activation

ICE Factor – Experiential Marketing Agency Breaks World Record